In the post-covid economy it has become imperative for accountants to be able to communicate their value to potential clients. That is all that marketing is - communicating our value in the correct manner to the people that need us, when they need us, about what we do. I had to learn this the hard way. I think it is ridiculous that marketing isn’t part of the accounting curriculum. However, it’s never too late to learn and to be honest, it’s not that difficult to learn either. I’m ready to share my knowledge with those accountants that are ready to take back control of their marketing, lead generation and client acquisition strategies.

This session will cover the following: ● What is marketing really? ● Ethical considerations when considering marketing strategies ● Different marketing methods and strategies available to us ● Choosing between marketing strategies ● Lead generation methods ● Conversion methods ● The customer journey

All accounting, audit and tax professionals, who: ● are running their own practices ● have considered running their own practices ● are managing the marketing/ branding strategies for existing practices ● are considering moving into roles where marketing/ branding knowledge is required