Managing customer retention is an incredibly important part of growing a sustainable business. According to research from Harvard Business School, increasing customer retention rates by only 5% increases a company’s profits by 25-95%. Poor customer retention is similar to filling a bucket with holes in the bottom: sure, you could keep piling on to make up for it, but you’re much better off figuring out what caused the holes and how you can patch them up. In this webinar we’ll discuss various strategies for increasing your customer retention rate.

This session will cover the following: ● What is customer retention? ● Why is customer retention important? ● How to calculate your customer retention rate ● 16 customer retention strategies that work

All accounting, audit and tax professionals, who: ● are running their own practices ● have considered running their own practices ● are managing the marketing/ branding strategies for existing practices ● are considering moving into roles where marketing/ branding knowledge is required