In the post-covid economy it has become imperative for accountants to be able to communicate their value to potential clients. That is all that marketing is - communicating our value in the correct manner to the people that need us, when they need us, about what we do. I had to learn this the hard way. I think it is ridiculous that marketing isn’t part of the accounting curriculum. However, it’s never too late to learn and to be honest, it’s not that difficult to learn either. I’m ready to share my knowledge with those accountants that are ready to take back control of their marketing, lead generation and client acquisition strategies.