When we founded Explore ProTech Entrepreneurial Haven about three years ago, we did so not because there was a lack of good entrepreneurial accelerators in the market — there were several — but because there wasn’t one that mirrored our values. Thousands of successful businesses, and most of my personal favorites, were founded as a result of a similar frustration. It’s a narrative that’s common on the wonderful How I Built This podcast. Entrepreneurs enter a “red ocean” — a crowded market, against all odds, and often without anything proprietary, patentable, or particularly unique. But what they do have is a unique passion for an underserved subset of the market. In this webinar I’ll show you everything you need to know about differentiating your brand, products and services.