When we founded Explore ProTech Entrepreneurial Haven about three years ago, we did so not because there was a lack of good entrepreneurial accelerators in the market — there were several — but because there wasn’t one that mirrored our values.
Thousands of successful businesses, and most of my personal favorites, were founded as a result of a similar frustration. It’s a narrative that’s common on the wonderful How I Built This podcast. Entrepreneurs enter a “red ocean” — a crowded market, against all odds, and often without anything proprietary, patentable, or particularly unique.
But what they do have is a unique passion for an underserved subset of the market. In this webinar I’ll show you everything you need to know about differentiating your brand, products and services.
This session will cover the following:
● How to make your business stand out from the competition
● How we differentiate in a crowded market
● Positioning a product in the broader market
All accounting, audit and tax professionals, who:
● are running their own practices
● have considered running their own practices
● are managing the marketing/ branding strategies for existing practices
● are considering moving into roles where marketing/ branding knowledge is required
