Mastering Competitor Research: Strategies for Accountants is a 2-hour webinar designed to equip accountants with the skills and knowledge needed to effectively perform competitor research.
The webinar will cover topics such as identifying key competitors, gathering and analysing competitor information, and using competitor research to inform accounting strategies.
Participants will learn about secondary and primary research techniques, best practices for regularly updating competitor information, and common mistakes to avoid.
The webinar will conclude with a Q&A session and a recap of key takeaways, providing participants with a comprehensive understanding of how to conduct effective competitor research.
This session will cover the following:
● Importance of competitor research for accountants
● Identifying key competitors
● Assessing competitors’ strengths and weaknesses
● Understanding competitors' business models and strategies
● Gathering Competitor Information
● Analysing Competitor Information
o SWOT analysis
o Porter’s Five Forces analysis
o Competitor benchmarking
● Using competitor information to inform pricing strategies
● Incorporating competitor information into market research and analysis
● Integrating competitor research into overall business strategy
● Common mistakes to avoid in competitor research
● Best practices for regularly updating competitor information
● Overcoming challenges in conducting competitor research
The "Mastering Competitor Research: Strategies for Accountants webinar is ideal for accountants, financial analysts, and other professionals working in the accounting and finance field who are looking to improve their knowledge and skills in competitor research.
This webinar is also suitable for business owners, entrepreneurs, and managers who want to gain insights into the competitive landscape and make informed business decisions based on competitor information.
Whether you are an experienced professional or just starting out in your career, this webinar will provide you with valuable insights and practical strategies for conducting effective competitor research.
