When you focus on marketing your firm a key aspect to its success will be your ability to keep in touch with your prospects and nurture them to become clients. The best way for this to be achieved is through email marketing. But in order to carry out successful email campaigns for your accounting firm you will need their email address. This is usually obtained by exchanging “something” for it. This “something” is known as a lead magnet. The easy part is creating a lead magnet. The difficult part is creating a lead magnet that actually attracts people enough to want to download it. Introducing lead magnet strategies to your accounting firm helps you: ● Build trust between your practice and your clients’ ● Increase the conversion rate of current marketing strategies ● Grow your practice By attending this webinar, you’ll learn: ● What kind of results can be achieved through implementing lead magnet marketing in your firm ● Different types of lead magnets ● Specific tips for effective lead magnet marketing for accountants ● How to implement lead magnetl marketing for your accounting firm

This session will cover the following: ● What is a lead magnet? ● How do accounting firms use lead magnets to enhance their marketing efforts? ● Strategies to quickly create effective lead magnets for your accounting firm ● Specific tips for effective lead magnet marketing for accountants

All accounting, audit and tax professionals, who: ● are running their own practices ● have considered running their own practices ● are managing the marketing/ branding strategies for existing practices ● are considering moving into roles where marketing/ branding knowledge is required