Customers are the lifeblood of any business. That’s why you need a strategy to continually bring new customers, but according to ProfitWell, customer acquisition costs have risen 50% over the past five years. The problem is that many businesses don’t have a defined customer acquisition strategy. It’s easy to keep doing what you think is working; however, this often leaves you investing too little money in high-performing channels or — on the other hand — missing out on channels where potential customers are hanging out. The best way to improve customer acquisition is to create a clear strategy. In this webinar, we’ll help you understand how to generate demand, keep track of what you’re spending, and convert leads into paying customers.

This session will cover the following: ● What is a Customer Acquisition Strategy? ● How to create a customer acquisition strategy ● How to identify your ideal customers ● How to define your goals ● How to choose your customer acquisition channels ● How to develop a unique strategy for each channel ● How to communicate with your customer base ● How to measure and improve your strategy ● 7 best customer acquisition techniques

All accounting, audit and tax professionals, who: ● Are running their own practices ● Have considered running their own practices ● Are managing the marketing/ branding strategies for existing practices ● Are considering moving into roles where marketing/ branding knowledge is required.