By the end of this session, participants will:

• Understand the professional risks and responsibilities of using social media
• Be able to relate social media behaviour to ethical frameworks (e.g., SAICA/IESBA Code of Ethics)
• Know how to apply practical guidelines and avoid reputational and legal harm
  
  

Part 1: High-Level Overview – The Professional Risks and Realities of Social Media

Topics Covered:

• The power and reach of social media
• The blurred line between personal and professional use
• Types of social media risks:

• Reputational damage
• Breach of confidentiality
• Employer liability
• Legal and disciplinary consequences

• Real-world examples: Tweets, LinkedIn posts, TikToks that got professionals fired or fined
• Relevance to the South African business context and POPIA
• Overview of PKF Octagon’s Social Media policy

Part 2: Social Media and the Fundamental Principles

Topics Covered:

• Linking social media behaviour to ethical frameworks:

• Integrity: Honesty in communication; no misleading or false content
• Objectivity: Avoiding bias, especially in public commentary
• Professional Competence and Due Care: Speaking within your expertise
• Confidentiality: Respecting client and firm privacy on public platforms
• Professional Behaviour: Avoiding disrepute, political rants, and harassment

Part 3: Do’s and Don’ts – Practical Guidance Through Real Examples

Topics Covered:

• The Do’s:

• Thoughtful posting and professional branding
• Using LinkedIn and other platforms to share insights responsibly
• Respectful engagement and promoting thought leadership

• The Don’ts:

• Sharing screenshots or internal meetings
• Posting venting rants about clients, coworkers, or regulators
• Tagging employers in polarising content
• Commenting on ongoing litigation or audits

• Interactive case examples